Layer 01
Source connectors and recurring pull logic for the reporting stack.
Demo route · reporting system
How the reporting stack would be shown live
This route now explains the future demo in concrete terms: source ingestion, metric normalization, reporting refreshes, and the stakeholder-ready views that replaced recurring manual assembly.
Sources Ads + GSC + HubSpot + Snowflake
Saved 5.5 days/month
Purpose one reporting rhythm
Layer 02
KPI mapping and naming logic so teams are not comparing mismatched metrics.
Layer 03
Output views built for leadership reviews and channel owner action.
Step 01
Bring in raw channel data
Collect data from the source systems that usually live in separate tabs, tools, and exports.
Step 02
Standardize definitions
Resolve naming and source-of-truth issues before a stakeholder ever sees the report.
Step 03
Refresh recurring outputs
Automate weekly or monthly reporting updates instead of rebuilding them by hand.
Step 04
Distribute decision views
Show the audience-specific views that make the stack useful beyond a single dashboard owner.
Current state
Prepared like a walkthrough, not a placeholder
When screens or internal report captures are added later, this page can become a proper visual demo without rewriting the whole narrative again.