Experience

Built across very different growth environments.

Marketplace growth, SEO, lifecycle, consumer acquisition, GTM execution, and automation systems — the context changed across four companies, but the work stayed outcome-led: improve visibility, remove bottlenecks, and help teams execute faster.

5.4M

VINs covered by the vehicle recall safety pipeline built at Cars24 AU.

20 min

Listing QC time — down from 5 days — via AI-powered automation.

600K

App installs driven at Rario across IPL season campaigns.

3×

Organic growth uplift at CoinSwitch through technical SEO systems.

Timeline

Cars24 Australia

Manager · Growth & Marketing

Oct 2023 — Present

Current

Own growth and marketing across dealer marketplace initiatives, ecosystem expansion, SEO, GTM execution, and the operating systems behind it. Work spans strategy and execution — from search visibility to the automation infrastructure that makes delivery consistent.

Built a vehicle recall safety pipeline covering 5.4M VINs from scratch, improving buyer trust at scale
Reduced listing QC from 5 days to 20 minutes via an AI-powered automation engine
Replaced 5.5 days/month of manual reporting with automated dashboards and data pipelines
Led a 10-person cross-functional team across growth, content, and execution

Marketplace Growth SEO & GEO CRM AI Automation GTM

Rario

Assistant Manager · Marketing

Nov 2022 — Oct 2023

Ran acquisition and lifecycle growth in a high-intensity sports-tech environment shaped by IPL demand peaks, tight budget efficiency targets, and aggressive engagement goals. Operated across paid, referral, and CRM channels simultaneously.

Managed roughly $500K in media spend across performance channels during peak IPL periods
Drove 600K app installs through a combination of paid acquisition and referral growth
Improved buyer acquisition quality and CPA efficiency while scaling demand
Ran lifecycle campaigns tied to match-day engagement cycles

Performance Marketing Lifecycle Referral Sports Tech

CoinSwitch

SEO Executive

Jun 2022 — Nov 2022

Worked on discoverability, intent capture, and conversion across crypto growth surfaces where technical SEO and web-to-app clarity directly influenced acquisition quality. Operated in a fast-moving product environment where search share mattered.

Improved organic growth 3× through landing page optimization, technical fixes, and content architecture
Built intent-aligned content systems to capture search-led crypto demand
Improved web-to-app conversion through clearer messaging and structured intent flows

Technical SEO CRO Fintech Web-to-App

Park+

SEO Analyst

Mar 2021 — Jun 2022

Built search and content foundations across a multi-product mobility ecosystem spanning FASTag, Challan, Parking, Insurance, EV charging, and more. The challenge was establishing discoverability for a new brand across a wide set of product categories simultaneously.

Supported search discoverability across 9 product lines from early-stage
Built category architecture and content systems that helped key products reach top search positions
Established SEO and growth foundations for a multi-product mobility brand entering new markets

SEO Architecture Mobility Content Systems Growth Foundations

Earlier work

Martian Wallet

SEM and SEO consulting work in crypto and Web3, focused on discoverability and performance-led acquisition for an early-stage product.

Sharing Stories

SEO and SEM consulting support for media-led content growth — keyword architecture, on-page structure, and channel setup.

Save the Paws

Social and communication support for a mission-driven NGO — community engagement and awareness campaigns.

d'frens

Early experience in account management, coordination, and execution across employee experience work.

Next move

See the full picture.

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